About the course
BMM stands for Bachelor of Mass Media, which is a three-year undergraduate degree programme that focuses on various aspects of mass media, including journalism,
advertising, public relations, and filmmaking. The course covers various subjects related to communication and its mediums like newspaper, radio, television and more in
the three-year course spread over six semesters.
After the completion of the BMM degree, students can work in various areas of recruitment such as the television industry, radio industry, newspapers, magazines,
entertainment houses, etc. BMM course is one of the best choices for students who have a creative approach and wish to utilize their talent to build a successful career.
Candidates get the opportunity to become future actors, film producers, radio jockeys, journalists, and filmmakers.
Eligibility
- MINIMUM EDUCATION - Completion of 10+2, Students with any of the following streams can apply: Arts, Science or Commerce.
- MINIMUM MARKS - Qualified from a recognized board with at least 50% aggregate marks or equivalent.
- ENTRANCE EXAM - MET, IPU CET, SET and CUET.
Why to study BMM
- A BMM degree opens doors to a plethora of career paths. Whether you're interested in journalism, advertising, public relations, digital media, film production, or corporate communications, this degree provides a solid foundation to excel in various fields.
- Mass media is a canvas for creativity. You get to create impactful content, craft compelling narratives, and bring your unique voice to the world. Whether it's writing articles, producing videos, or designing ad campaigns, the opportunities for creative expression are endless.
- In today's world, media shapes public opinion and influences societal trends. Studying mass media helps you understand the mechanics of media influence, the role of ethics, and the power dynamics involved. This knowledge is crucial for responsible media professionals.
- 9The media industry is constantly evolving with new technologies and platforms. A BMM program equips you with the technical skills needed to navigate this dynamic landscape, from mastering digital tools to understanding the intricacies of social media.
- Mass media studies foster critical thinking and analytical skills. You'll learn to dissect media messages, evaluate their impact, and develop a nuanced understanding of the media's role in society. These skills are invaluable in any career.
- BMM programs often provide opportunities to interact with industry professionals, attend workshops, and participate in internships. This exposure helps you build a network of contacts and gain practical experience, setting you up for success in your chosen career.
Scope of BMM
- A career in journalism is diverse and multifaceted, with opportunities in print, broadcast, and digital media. As a print journalist, you could work for newspapers and magazines, writing news articles, feature stories, and investigative reports.
- Advertising is a vibrant field that combines creativity with strategy. As a creative director, you'll lead teams in developing innovative ad campaigns that capture the audience's attention. Copywriters craft persuasive and engaging content for advertisements, while media planners strategize the placement of ads to ensure they reach the intended audience.
- Public relations (PR) professionals manage the public image of organizations, individuals, or products. As a PR specialist, you'll craft press releases, handle media inquiries, and organize press conferences. Corporate communications managers focus on internal and external communications, including employee newsletters, public statements, and community relations.
- The film and TV industry offers a range of exciting career paths. Scriptwriters create the stories and dialogues for films, TV shows, and web series. Producers and directors oversee the entire production process, from pre-production planning to post-production editing
- In the digital age, careers in social media and digital content creation are booming. Social media managers develop and execute strategies to enhance a brand's online presence, engage with followers, and analyze the effectiveness of campaigns. Content creators produce engaging material for blogs, vlogs, podcasts, and social media platforms.
- Corporate communication roles are essential in managing how organizations communicate internally and externally. Internal communication specialists focus on engaging employees through newsletters, intranet updates, and company events.
Top 10 colleges in India
| RANK | NAME OF THE COLLEGE | AVG PACKAGE | NO OF SEATS |
|---|---|---|---|
| 1 | INDIAN INSTITUTE OF MASS COMMUNICATIONS(IIMC), New Delhi | 5LPA | 80 |
| 2 | KISHINCHAND CHELLARAM COLLEGE(KC COLLEGE), Mumbai | 2.5LPLA | 20 |
| 3 | SAVITRIBAI PHULE PUNE UNIVERSITY(SPPU), Pune | 7LPA | 35 |
| 4 | LADY SHRI RAM COLLEGE FOR WOMEN, New Delhi | 7PA | 30 |
| 5 | SAVITRIBAI PHULE PUNE UNIVERSITY(SPPU), Pune | 3LPA | 36 |
| 6 | JAIPUR NATIONAL UNIVERSITY(JNU) (Private), Jaipur | 5LPA | 60 |
| 7 | LOYOLA COLLEGE (Private), Chennai | 4LPA | 76 |
| 8 | ST.XAVIER'S COLLEGE(Private), Mumbai | 7LPA | 60 |
| 9 | SYMBIOSIS INTERNATIONAL UNIVERSITY(Private), Pune | 3LPA | 40 |
| 10 | CHIRST UNIVERSITY(Private), Banglore | 5LPA | 32 |
Syllabus of the course
YEAR 1
| SEM 1 | SEM 2 |
|---|---|
| Effective Communication Skills - I | Effective Communication Skills - II |
| Fundamentals of Mass Communication | Political Concepts and Indian Political System |
| Introduction to Computers | Principles of Marketing & Management |
| Introduction to 20th Century World History | Introduction to Psychology |
| Introduction to Sociology | Introduction to Literature in English, Marathi, Hindi, etc.., |
| Economics | - |
YEAR 2
| SEM 3 | SEM 4 |
|---|---|
| Introduction to Advertising | Mass Media Research |
| Introduction to Journalism | Organizational Behavior |
| Introduction to Public Relations | Understanding Cinema |
| Introduction to Media Studies | Radio and Television |
| Culture Studies | Advanced Computers |
| Creative Writing | Print Production and Photography |
YEAR 3
| SEM 5 | SEM 6 |
|---|---|
| Journalism I | Journalism II |
| Feature & Opinion | Broadcast Journalism |
| Indian Regional Journalism | Internet & Issue in Global Media |
| Advertising in Contemporary Society | Consumer Behavior |
| Media Planning and Buying | Advertising & Marketing Research |
| Brand Building | Agency Management |
| Internet & Issue in Global Media | News Media Management |
Fees Structure
| TYPE OF QUOTA | AVERAGE FEES PER YEAR |
|---|---|
| Government Quota | 1K-60K per yer |
| Management Quota | 2-3lkhs per year |
Job Roles
- Journalist: Gather, investigate, and report news in print, broadcast, or digital media. They can work in print (newspapers, magazines), broadcast (TV, radio), or digital media (online news portals).
- Public Relations Specialist: Manage public image, craft press releases, and handle media relations. They also handle crisis communication and brand reputation management.
- Advertising Executive: Develop and execute ad campaigns; roles include copywriter, media planner, and creative director. They work with creative teams to design ads, select media channels, and monitor campaign performance.
- Social Media Manager: Enhance online presence, create content, and engage with followers. Staying updated on social media trends and tools is crucial for this role.
- Content Creator: Produce engaging material for blogs, vlogs, podcasts, and social media. This role often involves staying creative and adapting to the preferences of different target audiences.
- Corporate Communications Manager: Manage internal and external communication for organizations. They play a crucial role in maintaining a company's brand image and employee engagement.
- Filmmaker/Producer: Oversee production of films, TV shows, and other visual media. They ensure that projects stay on schedule, within budget, and meet the desired creative vision.
- Editor: Review and revise content for accuracy and coherence; work in print, broadcast, and digital media.