About the course
The Master of Mass Communication (MMC) degree is a graduate-level program designed to deepen your understanding of mass media and communication processes, while
equipping you with advanced skills in producing and analyzing various forms of media content. The degree typically covers topics such as journalism, media ethics,
digital communication, public relations, advertising, media law, and multimedia production.
Before enrolling, ensure that the institution offering the MMC degree is accredited by relevant educational bodies. The quality of the program, its faculty, and its
resources are important for gaining a reputable qualification. Many MMC programs offer opportunities for hands-on learning through internships, workshops, or
collaborative projects with media outlets or organizations.
Eligibility
- MINIMUM EDUCATION - Completion of 10+2, Candidates must have completed graduation in any field, preferably mass communication like BJMC, or BMC.
- MINIMUM MARKS - Qualified from a recognized board with at least 50% aggregate marks or equivalent.
- ENTRANCE EXAM - PUBDET, APU UG NET, UPCET, TS EAMCET.
Why to study MMC
- The media industry is vast and constantly evolving, offering countless career paths. Whether you’re drawn to journalism, public relations, advertising, digital marketing, or multimedia production, an MMC degree equips you with the skills needed to succeed in these areas.
- Specializing in mass communication can significantly boost your earning potential. Professionals in this field, especially those in managerial or specialized roles like digital media strategists, advertising managers, or media directors, are often compensated well.
- An MMC degree isn’t just about learning technical skills; it also sharpens your analytical and creative thinking. You'll learn how to critically assess media trends, understand audience behaviors, and evaluate the ethical impact of media content.
- With the media landscape rapidly shifting towards digital platforms, the demand for professionals who understand both traditional and new media is skyrocketing. An MMC degree teaches you how to navigate this digital transformation, equipping you with skills in social media management, digital marketing, multimedia production, and online journalism.
- Strong communication skills are crucial in almost every profession, and an MMC degree hones these skills to an advanced level. You’ll become a more effective writer, speaker, and listener, learning how to tailor your messages for different audiences and platforms.
- Studying MMC provides you with access to the latest tools, technologies, and trends in media production. Whether it’s learning video editing, understanding data analytics for audience research, or mastering social media strategy, you’ll stay ahead of the curve.
Scope of MMC
- One of the most attractive aspects of an MMC degree is the broad range of career paths available. Mass communication professionals are in demand across multiple industries, including media, entertainment, advertising, public relations, corporate communications, and digital marketing.
- As the digital world grows, there’s an increasing need for experts in digital media, social media, online journalism, and digital marketing. The rise of platforms like YouTube, Instagram, Twitter, TikTok, and LinkedIn means that organizations are constantly seeking professionals skilled in creating engaging digital content and managing online communities.
- Public relations is a vital field that’s growing in importance as organizations recognize the value of managing their reputation and relationships. Professionals with an MMC degree are well-equipped to work in PR agencies or corporate communications departments, where they handle press releases, crisis communications, media relations, and event management.
- Digital marketing is one of the fastest-growing sectors globally, as businesses continue to shift their focus to online platforms. An MMC degree provides graduates with the skills to handle digital advertising campaigns, content strategy, SEO (search engine optimization), and paid media.
- The MMC degree also provides the foundational knowledge needed for leadership roles in media companies. Graduates with an interest in managing teams, overseeing media projects, or running media outlets can pursue roles in media management, where they supervise production, programming, and content distribution.
- With the increasing interconnectedness of the world through media and the internet, an MMC degree opens up career opportunities beyond national borders. Professionals in this field can find work in international media organizations, global PR firms, or multinational corporations.
Top 10 colleges in India
| RANK | NAME OF THE COLLEGE | AVG PACKAGE | NO OF SEATS |
|---|---|---|---|
| 1 | INDIAN INSTITUTE OF MASS COMMUNICATIONS(IIMC), New Delhi | 5LPA | 30 |
| 2 | JAMIA MILLIA ISLAMIA UNIVERSITY, New Delhi | 7.5LPLA | 40 |
| 3 | UNIVERSITY OF DELHI, Delhi | 7LPA | 40 |
| 4 | BANARAS HINDU UNIVERSITY(BHU), Varanasi | 9LPA | 30 |
| 5 | SYMBIOSIS INSTITUE OF MEDIA AND COMMUNICATIONS(SIMC), Pune | 4.5LPA | 60 |
| 6 | ANNAMALAI UNIVERSITY, Chidamabaram | 4.2LPA | 50 |
| 7 | ALIGARH MUSLIM UNIVERSITY(AMU), Aligarh | 5.6LPA | 30 |
| 8 | SARDAR PATEL UNIVERSITY, Gujarat | 3.6LPA | 30 |
| 9 | KERALA UNIVERSITY, Thiruvananthapuram | 3.1LPA | 30 |
| 10 | SAVITRIBAI PHULE PUNE UNIVERSITY, Pune | 3LPA | 32 |
Syllabus of the course
YEAR 1
| SEM 1 | SEM 2 |
|---|---|
| Principles of Mass Communication | Development Communication |
| Development of Media | Communication Research |
| Print Media - I | Media Management & Media Laws |
| Electronic Media - I | International Communication |
| Introduction to Sociology | Introduction to Literature in English, Marathi, Hindi, etc.., |
| Practical I | Practical II |
YEAR 2
| SEM 3 | SEM 4 |
|---|---|
| Print Media – II | New Media Applications |
| Electronic Media – II | InterCultural Communication |
| Advertising or Ecology and Environment of India | Project |
| Advertising or Ecology and Environment of India | Environmental Communication |
| Practical III | Practical IV |
Fees Structure
| TYPE OF QUOTA | AVERAGE FEES PER YEAR |
|---|---|
| Government Quota | 1K-50K per yer |
| Management Quota | 1-3lkhs per year |
Job Roles
- Journalist/Reporter: As a journalist or reporter, you’ll be responsible for gathering, writing, and presenting news stories across different platforms.
- Content Writer/Editor: Content writers and editors create, edit, and curate written material for various media channels, such as websites, blogs, magazines, or advertising campaigns.
- Public Relations (PR) Specialist: PR specialists manage the public image and communications for organizations, individuals, or brands.
- Social Media Manager: Enhance online presence, create content, and engage with followers. Staying updated on social media trends and tools is crucial for this role.
- Advertising Executive: Advertising executives work to create and execute ad campaigns for companies and brands across various media channels
- Broadcast Journalist: Broadcast journalists gather and report news through television, radio, or online streaming platforms.
- Media Planner/Buyer: Media planners and buyers are responsible for planning and purchasing media space for advertisements.
- Media Production Specialist: Media production specialists are responsible for the creation, editing, and production of media content such as videos, films, podcasts, or digital content.