About the course
Master of Commerce (M.Com) in Marketing is a full-time 2-year post-graduation course which is generally researched based and focuses on various aspects of marketing such as consumer behaviour, functional areas of Marketing, Marketing Research, marketing management, etc.
M.Com mainly focuses on improving the theoretical knowledge of the student in commerce, compared to MBA, which focuses on developing students to take up key managerial jobs in business organisations.
The Master of Commerce course in Marketing content emphasizes the study and application, rather than mere marketing. It helps students to become successful Marketing Managers by exposing them to the marketing development environment while laying special emphasis on marketing management for small and medium enterprises. The Master of Commerce course in Marketing is a job offering in nature.
It is designed to provide students with a thorough understanding of the principles and practices of marketing within the framework of commerce and business operations.
Eligibility
- The candidate must have a Bachelor’s degree in Commerce (B.Com) or a related field from a recognized university.
- In some cases, candidates with degrees like BBA, BBM, or BA Economics may also be eligible, depending on the institution.
- Candidates must typically score at least 50%-60% aggregate marks in their undergraduate degree.
- Students belonging to SC/ST are entitled to a relaxation of 5% in marks.
Why to study M.Com Marketing
- Pursuing an M.Com in Marketing can be a strategic decision for students aiming to build a successful career in the dynamic and ever-evolving field of marketing.
- The course provides a specialized understanding of marketing theories, concepts, and strategies beyond the basics taught in undergraduate programs.
- It focuses on both traditional and modern marketing methods, such as digital marketing, international marketing, and consumer psychology.
- Marketing is a core function in every organization, ensuring steady demand for skilled professionals,The growing importance of digital marketing, brand management, and data-driven strategies has created numerous career opportunities.
- The skills gained from an M.Com in Marketing are applicable across various industries, including retail, FMCG, IT, finance, e-commerce, advertising, and more.
Scope of M.Com Marketing
- An M.Com in Marketing opens up a wide range of career opportunities in both domestic and international markets. It equips students with the expertise required to excel in various industries, including retail, advertising, digital marketing, FMCG, IT services, and e-commerce.
- M.Com in Marketing is a versatile program with great career potential. With marketing being a core function in businesses, graduates have the opportunity to secure lucrative roles and contribute significantly to organizational success. Additionally, the growing focus on digital marketing has made this field even more promising.
- Graduates are prepared for various career paths within the private, public, and not-for-profit sectors. Career opportunities lie in areas such as marketing management, sales, technical writing, training, consulting, etc.
- The Marketing course enables graduate students to expand their studies in the general area of marketing and to specialize in a closely related field. Examples are retailing, consumer behavior, international marketing, services, or business-to-business.
Top 10 colleges in India
| S.NO | NAME OF THE COLLEGE | AVERAGE PACKAGE | NO OF SEATS | PLACE |
|---|---|---|---|---|
| 1 | University of Delhi (DU) | RS.14.5 LPA avg | 30-60 approx | Delhi |
| 2 | Amit University | Rs.12 LPA avg | 30-40 approx | Noida,uttarpradesh |
| 3 | Madras Christian College(MCC) | Rs.3.29 LPA avg | 30-50 approx | Chennai , Tamilnadu |
| 4 | Guru Nanak College | Rs.1.8-6 LPA avg | 46 approx | Chennai,Tamilnadu |
| 5 | Sydenham College Of Commerce And Economics | Rs.3.5 LPA avg | 120 approx | Mumbai |
| 6 | Goenka College of Commerce and Business Administration | Rs.2.5-3.2LPA avg | 65 approx | kolkata |
| 7 | Pondicherry University | Rs.8 LPA avg | 30-50 approx | Kalapet, Pondicherry |
| 8 | Hansraj College | Rs.6.2-15 LPA avg | 36 approx | Delhi |
| 9 | Hindu College | Rs.8.40 LPA avg | 22 approx | New Delhi |
| 10 | University of Madras | Rs.4-14 LPA avg | 50-60 approx | Chennai |
Syllabus of the Course
YEAR 1
| SEM 1 | SEM 2 |
|---|---|
| General Marketing | General Marketing |
| Service Marketing | Service Marketing |
| International Marketing | International Marketing |
YEAR 2
| SEM 3 | SEM 4 |
|---|---|
| Consumer Behaviour | Consumer Behaviour |
| Retail Management | Retail Management |
| Marketing Channels | Marketing Channels |
Fees Structure
| TYPE OF QUOTA | AVERAGE FEES PER YEAR |
|---|---|
| Government Quota | RS.5,000 - 30,000 approx |
| Management Quota | Rs.50,000 - 2,00,000 approx |
Job Roles
- Business Manager:Supervise and lead the organisation’s employees and operations.
- Communications Manager:Responsible for overseeing all the communication that happens in an organisation both internal and external.
- Market Research Analyst:Analyze data to understand market trends and consumer behavior.
- Advertising Executive:Plan and execute advertising strategies
- Sales Manager: Lead and manage sales teams to achieve business goals.
- Product Manager:Oversee the development and marketing of a product from conception to launch.
- Business Development Manager:Identify new business opportunities and partnerships.
- Retail Manager:Manage the operations and marketing strategies for retail stores.